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BDN Column, Social Media

Watch and Learn

This article was first published in the February 2019 issue of British Dealer News. There’s a mine of free information available about who’s succeeding with what on social media. To take advantage of it, you just need to know where to dig. During the social media training course I ran back in December for MCIAC

BDN Column, Social Media

B2B Social Media: Don’t Believe The Lies

This article was first published in the January 2019 issue of British Dealer News. Every other industry had B2B social media marketing figured out long ago. It’s about time motorcycling caught up. Happy New Year! I hope you’re starting it with a shiny new marketing plan that has achievable objectives and social media at its

BDN Column, Social Media

Making a List and Checking it Twice

This article was first published in the December 2018 issue of British Dealer News. As 2018 winds down towards Christmas, now is the ideal time to review your social media activity and plan for next year. Did you make the most of Motorcycle Live’s social media mileage? If you accumulated a stock of fun and

BDN Column, Social Media

With the Benefit of Experience

This article was first published in the November 2018 issue of British Dealer News. Motorcycle Live beckons. How will you apply what you’ve learned in the last 12 months to make it a social media success for your business? The largest show of the year returns to the NEC from the 17th of this month.

BDN Column, Social Media

Adapt To Survive

This article was first published in the October 2018 issue of British Dealer News. Updated research for the motorcycle trade reveals significant Instagram growth, the benefits of being an actively social business, and the continuing widespread need for social media training. You may have noticed that I bang on about the importance of performance monitoring

BDN Column, Social Media

Who’s In Your Corner?

This article was first published in the September 2018 issue of British Dealer News. If you want to punch above your weight in the social media arena, you’re going to need help to last the distance. I’ve covered a fair bit of ground in this column over the past eight months. There was why it’s

BDN Column, Social Media

Who Do You Trust?

This article was first published in the August 2018 issue of British Dealer News. When it comes to making friends and influencing people, your customers and staff are your secret weapon. Nobody likes being sold to. That’s partly, perhaps subconsciously, because we don’t like to feel we might be being deceived or even railroaded into

BDN Column, Social Media

Orchestrating Engagement

This article was first published in the July 2018 issue of British Dealer News. To get as many bites as you can from the cherry of audience attention, you need to co-ordinate content marketing across multiple channels. I’ve talked a few times in previous columns about the advantages of engaging your audience with a multi-channel

BDN Column, Social Media

Shoot for the Edit

This article was first published in the June 2018 issue of British Dealer News. Want to make better videos for social media? You can do it all with your smartphone, but the trick is in the editing. Now that we’re into peak riding season, there are shed loads of opportunities for you to create original,

BDN Column, Social Media

Creating Shareable Content

This article was first published in the May 2018 issue of British Dealer News. To grab and retain attention on social media you need to a steady stream of original content. And you already have what you need to create it. The March column offered some advice about how to go about building your social