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BDN Column, Social Media

Social Media Insanity

This article was first published in the April 2018 issue of British Dealer News. Do you know what aspects of your social media marketing are achieving worthwhile results? Equally, do you know what’s not working and why? Performance testing and iterative improvement are concepts familiar to everyone in the motorcycle trade, but yet they’re often

BDN Column, Social Media

Building Your Social Media Audience

This article was first published in the March 2018 issue of British Dealer News. Generosity may well be its own reward, but the side benefits are invaluable when you apply it to social media interaction. Imagine for a moment that you’re enjoying a drink at your local pub. The place is buzzing and you’re among

BDN Column, Social Media

Playing The Social Media Game

This article was first published in the February 2018 issue of British Dealer News. Remember the four Ps of marketing? Get to grips with how social media plays a crucial role in both Place and Promotion. Last month I highlighted the social media skills gap in the motorcycle trade and made three recommendations for the

BDN Column, Social Media

Winning and Losing with Social Media

This article was first published in the January 2018 issue of British Dealer News. Independent research has uncovered a major skills gap in the motorcycle trade with significant commercial implications for dealers. What would happen if your sales team completely ignored every single person who walked through your dealership’s door – even when those potential