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Research, Social Media

UK Motorcycle Trade: Social Media Benchmarks (Aug 2018)

What’s changed over the last year about the motorcycle trade’s use of social media, and what can individual dealers learn to improve their marketing? In September 2017, the Full Chat Agency conducted an independent, quantitative research study to provide a series of social media benchmarks for the UK motorcycle trade. Nearly 12 months on from

Research, Social Media

Social Media Activity and Integration at Motorcycle Live

In the run up to this year’s superb Motorcycle Live show at the NEC, we looked at making a social media plan (equally applicable to any event) and why it makes commercial sense to do a proper job with Twitter. We also monitored activity on Twitter before and during the show by the 116 Twitter

Research, Social Media

Facebook Videos and the 10 Second Rule

If you’re posting video content on Facebook, you’ve got 10 seconds to grab attention and get your message across. Make the most of it. The background to this is some independent research that analysed Facebook video trends during the first quarter of 2017, combined with our own insights into client video performance. The research showed

Research, Social Media

The British Motorcycle Press and Social Media (Sep 17)

Following on from our motorcycle trade social media benchmarks report, The Full Chat Agency has been doing some more quantitative research into how the British motorcycle press are using social media and how different publications compare in terms of audience size and social engagement. Motorcycle Press – Print and Online The research looked at the

Research, Social Media

UK Motorcycle Trade: Social Media Benchmarks (Sep 2017)

How are British motorcycle dealers using social media and what can be learned from those who are doing it well? The Full Chat Agency has conducted an independent, quantitative research study to answer those questions and provide a series of benchmarks for the UK motorcycle trade. Social Media Integration An astonishing 44% of businesses in