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BDN Column, Social Media

Watch and Learn

This article was first published in the February 2019 issue of British Dealer News. There’s a mine of free information available about who’s succeeding with what on social media. To take advantage of it, you just need to know where to dig. During the social media training course I ran back in December for MCIAC

BDN Column, Social Media

B2B Social Media: Don’t Believe The Lies

This article was first published in the January 2019 issue of British Dealer News. Every other industry had B2B social media marketing figured out long ago. It’s about time motorcycling caught up. Happy New Year! I hope you’re starting it with a shiny new marketing plan that has achievable objectives and social media at its

BDN Column, Social Media

Making a List and Checking it Twice

This article was first published in the December 2018 issue of British Dealer News. As 2018 winds down towards Christmas, now is the ideal time to review your social media activity and plan for next year. Did you make the most of Motorcycle Live’s social media mileage? If you accumulated a stock of fun and

Social Media

Case Study: Getting To Grips With Twitter

The healthy conversation that began in response to last week’s blog post about social media coverage and integration at Motorcycle Live served to highlight some of the common ways businesses in the motorcycle trade are struggling with Twitter. This follow-up post will case study CCM Motorcycles and No Limits Trackdays to demonstrate how getting properly

Social Media

Social Media at Motorcycle Live 2018

With over 103,000 people visiting around 200 exhibitors, including more than 40 manufacturers, Motorcycle Live 2018 was undoubtedly a great show. But how did it fare from a social media perspective? The answer to that question is a mix of positives and negatives. The team behind the show’s own social media activity did a superb

BDN Column, Social Media

With the Benefit of Experience

This article was first published in the November 2018 issue of British Dealer News. Motorcycle Live beckons. How will you apply what you’ve learned in the last 12 months to make it a social media success for your business? The largest show of the year returns to the NEC from the 17th of this month.

BDN Column, Social Media

Adapt To Survive

This article was first published in the October 2018 issue of British Dealer News. Updated research for the motorcycle trade reveals significant Instagram growth, the benefits of being an actively social business, and the continuing widespread need for social media training. You may have noticed that I bang on about the importance of performance monitoring

BDN Column, Social Media

Who’s In Your Corner?

This article was first published in the September 2018 issue of British Dealer News. If you want to punch above your weight in the social media arena, you’re going to need help to last the distance. I’ve covered a fair bit of ground in this column over the past eight months. There was why it’s

Social Media

Social Media Support for MCIAC Accredited Training Schools

The Full Chat Agency is now working with the MCIAC to provide social media training and support services to its network of accredited motorcycle training schools. The Motorcycle Industry Accreditation Centre (MCIAC) has added discounted social media training and support from the Full Chat Agency to the array of benefits offered to training schools who

Research, Social Media

UK Motorcycle Trade: Social Media Benchmarks (Aug 2018)

What’s changed over the last year about the motorcycle trade’s use of social media, and what can individual dealers learn to improve their marketing? In September 2017, the Full Chat Agency conducted an independent, quantitative research study to provide a series of social media benchmarks for the UK motorcycle trade. Nearly 12 months on from