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Social Media

10 Reasons To Do A Proper Job With Twitter

Social media activity around the Motorcycle Live show delivers empirical evidence of how ineffective it can be to feed Twitter automatically from Facebook. It’s an issue we’ve mentioned in previous blog posts and a tactic too many businesses are still employing, so let’s be clear: having a Twitter account and doing nothing but feeding it

Social Media

What’s Your Motorcycle Live Social Media Plan?

You do have a plan for exploiting the social media opportunities of the biggest event of the year, don’t you? Whether you’re exhibiting or just visiting, with just over a couple of weeks to go until the nine-day Motorcycle Live show opens at the NEC on 18th November, now’s the time to be ramping up

Social Media

Do You Know What’s Working?

If you can’t easily answer “yes” to that question in relation to your online marketing, then (like many business owners) you’re stumbling in the dark and just hoping for the best. Here are four more questions for you: 1) Has Google Analytics been set up on your website? 2) Is Google Analytics actually recording any

Social Media

Motorcycle Trade Twitter Fails

This growing collection of Twitter fails from the British motorcycle trade may be laced with sarcasm, but it’s intended as a resource for learning – to help you make your social media marketing more effective by not repeating the mistakes made by others. It’s worth bearing in mind that the businesses featured here might not

Research, Social Media

Facebook Videos and the 10 Second Rule

If you’re posting video content on Facebook, you’ve got 10 seconds to grab attention and get your message across. Make the most of it. The background to this is some independent research that analysed Facebook video trends during the first quarter of 2017, combined with our own insights into client video performance. The research showed

Social Media

Why Social Media Channel Parity Matters

When you’re running a promotion for a specific product, service, or event, it’s important to be consistent across all your social media channels. This morning we received an email from the National Motorcycle Museum promoting the upcoming Carole Nash Classic Motorcycle Mechanics Show. The email is very well done (see it here), with a simple

Social Media

The Win-Win of Social Media Campaign Integration

What can retailers and dealers in the motorcycle trade learn from the way big brands integrate real-world and social media marketing? BP’s ‘Ultimate Roadtrip’ campaign makes a great case study. Integrated marketing is smart marketing, but when your product is ubiquitous, and up against an increasing swell of public condemnation, your marketing has to be

Research, Social Media

The British Motorcycle Press and Social Media (Sep 17)

Following on from our motorcycle trade social media benchmarks report, The Full Chat Agency has been doing some more quantitative research into how the British motorcycle press are using social media and how different publications compare in terms of audience size and social engagement. Motorcycle Press – Print and Online The research looked at the

Research, Social Media

UK Motorcycle Trade: Social Media Benchmarks (Sep 2017)

How are British motorcycle dealers using social media and what can be learned from those who are doing it well? The Full Chat Agency has conducted an independent, quantitative research study to answer those questions and provide a series of benchmarks for the UK motorcycle trade. Social Media Integration An astonishing 44% of businesses in

Social Media

How Not To Lose Traction With Twitter

Even though Twitter has been around for over 10 years and provides arguably the best platform for social interaction and engagement, many businesses in the motorcycle trade are still struggling to get their marketing heads around it. There are some common mistakes in how people approach posting on Twitter and all of them are easy